Blog
Jul252009
The Right Moves
When it comes to running a campaign, of course there are ways to maximise your results.
We normally advise all our customers to start with the Tastemakers DJs & Producers list as it includes some very high profile names whose support could make a big difference to the artist.
Quotes from such influential individuals (as well as their support by ways of charting, radio/club airplay or remixing/collaboration) is crucial for creating more interest in the product and gives it instant credibility. It's also part of a very strong sales note when approaching a distributor. After a couple of days after promoting your release to the Tastemakers DJs & Producers list, you should have collected enough quotes to spice up your material. Select the most significant ones (the most recognised names), and add their support information at the bottom of your press release (why not adding them to your website/myspace too?).
Now it's time to send this to International Press and Radio , in order to encourage reviews, features, interviews and airplay . This is a vital step to maximising your exposure, drive traffic to your website and increase your popularity and fanbase.
Now that the ball is rolling, it is a good time to seek third party licensing and bookings.
Purchase the Independent Labels list, and see who is interested in picking your release up!
Please note this list, is not aimed to give feedback (although many A&R's on our list happily do so), but is a solution for possible licensing. The label A&R's will contact you if interested in acquiring your track(s).
You can now purchase the Event Organisers list, and expose your music to hundreds of select venues and promoters looking for the next talent to book. Once again this list is not intended for feedback, but its aim is to encourage direct bookings for you.
Finally, on or after release date, you can reach out to the consumers, to get the word out there publicly, build your following and ecourage your audience to buy your music.
This is an ideal itinerary, and it proved very useful for many of our clients.
We normally advise all our customers to start with the Tastemakers DJs & Producers list as it includes some very high profile names whose support could make a big difference to the artist.
Quotes from such influential individuals (as well as their support by ways of charting, radio/club airplay or remixing/collaboration) is crucial for creating more interest in the product and gives it instant credibility. It's also part of a very strong sales note when approaching a distributor. After a couple of days after promoting your release to the Tastemakers DJs & Producers list, you should have collected enough quotes to spice up your material. Select the most significant ones (the most recognised names), and add their support information at the bottom of your press release (why not adding them to your website/myspace too?).
Now it's time to send this to International Press and Radio , in order to encourage reviews, features, interviews and airplay . This is a vital step to maximising your exposure, drive traffic to your website and increase your popularity and fanbase.
Now that the ball is rolling, it is a good time to seek third party licensing and bookings.
Purchase the Independent Labels list, and see who is interested in picking your release up!
Please note this list, is not aimed to give feedback (although many A&R's on our list happily do so), but is a solution for possible licensing. The label A&R's will contact you if interested in acquiring your track(s).
You can now purchase the Event Organisers list, and expose your music to hundreds of select venues and promoters looking for the next talent to book. Once again this list is not intended for feedback, but its aim is to encourage direct bookings for you.
Finally, on or after release date, you can reach out to the consumers, to get the word out there publicly, build your following and ecourage your audience to buy your music.
This is an ideal itinerary, and it proved very useful for many of our clients.
