May 1st 2010 marks the beginning of a new era for major labels. Sony Music in fact, will be the first UK major to abandon CD promos, in favour of an all-digital system. 
Sony has been already promoting music digitally, but will now end all physical mailing of CDs. “Digital promo is set to become an industry standard as other major and independent music companies also make the switch,” confirms Sony UK chairman and CEO Ged Doherty. “Physical stock is expensive, difficult to store and environmentally unfriendly."
This doesn't sound like a surprise to us at AheadPR. There are just too many good reasons to embrace digital promotion. From the huge amount of time it saves, to reaching such a wider audience - all while lowering your carbon emissions.
Tell your friends to go digital!